Free live class — Thursday, November 5 at 12:00 PM ET

Scale with AI: What the Claude?! Your AI Starting Lineup

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What the Claude?!

Your AI Starting Lineup

Every time you turn on your computer there's another AI tool. You don't need all of them. You need four, and you need to know exactly what each one is for. Three hours, live, for captive agency owners.

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Live online  ·  Completely free  ·  Free e-book when you register

Kevin Spann
Hosted by Kevin Spann Three decades in the industry. Certified AI consultant.

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Aware, afraid, or all over the place?

There's a new AI tool every single day. That's not an exaggeration — it's the truth, and it's exactly why most agency owners freeze. You don't have to know them all. You have to know the handful that move your business.

Slowly is the fastest way to go. Kevin Spann
  • You've got a subscription you're not sure you should keep paying for.
  • You opened a tool once, didn't know what to ask it, and closed it again.
  • You keep hearing about AI agents but nobody has shown you one that works.
  • You're worried about doing something that won't pass compliance.
  • Meanwhile the real pain points — staffing, onboarding, retention, sales — haven't moved.

Your AI Starting Lineup

Four tools. Four jobs. No general overviews — only the specific use cases you can run in your agency the same afternoon.

THE DEEP DIVE

Claude

The number one AI tool for business

This is the one the class is named after, and the one we spend the most time inside. Org charts, AI assistants, and the work that quietly runs in the background — last time around, people couldn't tell which of my team members were human and which weren't.

  • Build an assistant that knows your agency, not a generic chatbot
  • Where it fits in your org chart — and what it takes off your desk
  • The prompts worth saving and reusing every week
CHAT

ChatGPT

Don't cancel your account

Everybody is threatening to cancel. Don't. It gets better every day, and most agency owners are using maybe ten percent of what they're already paying for.

  • What's actually changed, and which updates matter to an agency
  • The jobs it still does better than anything else
  • When to reach for it instead of the others
WORK

Gemini + Google Workspace

The free one everyone is sleeping on

The number one free AI tool, sitting inside the email, docs, and calendar your team already has open all day. Nobody is talking about this. They should be.

  • Free assistants working inside your inbox and your docs
  • What it can do with the files your agency already keeps
  • More capacity without touching your capital
ACT

Muse

The one that does the work

The lineup's closer. This is where we stop talking about tools that answer questions and start talking about tools that go and do the task.

  • What an agent actually is, in plain language
  • How many you should have, and what each one should own
  • The first one to set up when you log off the class

All of it, compliantly.

This is the part most AI trainings skip, and it's the part that decides whether you can actually use any of this on Monday. Every use case we build gets looked at through the lens of a licensed agency.

  • What never belongs in a prompt — stated plainly, not hedged
  • Where client information can and cannot go
  • Advertising and disclosure rules AI-written copy still has to clear
  • How to let your team use it without losing control of what goes out
Get AI or Die Trying! by Abraham Kevin Spann
Free when you register

Get AI or Die Trying!

Kevin's bestseller on what one year of AI actually did to a working agency. Not theory from a consultant who has never written a policy — an agency owner documenting what he tried, what made money, and what didn't.

Slowly is the fastest way to learn AI. Chapter 1, The Elephant in the Room

The full 141-page e-book lands in your inbox the moment you register.

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Thursday, November 5. Three hours, live online, no cost. Add your details below and your copy of the book is on its way.

12:00–3:00 PM ET Live online
Nov 5 · Free · 12PM ET Save my seat

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Aware, afraid, or all over the place?

Wherever you are on November 5, this class is built to take you from there to where you need to be.

Aware

You know you should be using it

You've read the posts and watched a few videos. You just haven't had anyone show you the specific jobs it does inside an agency like yours.

Afraid

You're worried about getting it wrong

Compliance, client information, something going out with your name on it. Fair concerns, and we handle them head-on instead of skipping past them.

All over

You've got six tabs open and no system

Subscriptions you're not sure you need, tools you opened once. We'll cut it down to a lineup you can actually run.

Kevin Spann, host of the What the Claude?! class

Three decades in. Still writing business.

Kevin owns and operates a mega agency in Queens, New York — which means everything taught on November 5 has already been tested somewhere with real clients, real producers, and real compliance review.

He's also a certified AI consultant, one of very few in the insurance industry, and has spent years coaching captive agency owners on using AI compliantly to grow.

Five-time bestselling author, keynote speaker, and host of the WineDownWithKev podcast.

30+
Years in the industry
1000s
Agents coached
5x
Bestselling author

What others are saying

★★★★★

With Kevin's mentorship, I went from working in the business to owning my own agency. Two steps away from everything I've dreamed of.
Jermaine K. MatthewsAgency Owner, Garden City Park, NY

★★★★★

Kevin taught me how to hire, train, and coach my staff, and how to grow the agency organically. Without him I'd be months behind.
Jennifer PerezAgency Owner

Frequently asked questions

Is it really free?
Yes. The first run of this class filled up and the feedback was strong enough that we're running it back — free again. Your copy of Get AI or Die Trying! is free with registration too.
I attended the Agent STACK summit. Is this the same class?
No. The Agent STACK was about the workflow — Sell, Track, Agents, Convert, Keep. This one is about the tools themselves and the specific jobs each one does. Different material, same approach.
Which tools are we covering?
Four. Claude as the deep dive, ChatGPT and what's actually changed, Gemini with Google Workspace, and Muse for the work that gets done without you. Use cases only — no general overviews.
Do I need to be paying for all of these?
No, and that's part of the point. One of the strongest tools in the lineup is free, and a good chunk of the class is about getting more out of subscriptions you already have before adding another one.
Who is this built for?
Captive agency owners and their teams. Independent agents are welcome, but the workflows, objections, and compliance realities are built around captive agency life.
Do I need technical experience?
No. Everything is built live and explained in plain language. If you can send an email, you can follow along.
Is any of this compliant for a licensed agency?
Compliance is built into the class, not bolted on at the end. We cover what never belongs in a prompt, where client information can and can't go, and how to let your team use these tools without losing control of what goes out.
Can my team attend?
Yes, and they should. Have each person register with their own email so everyone gets the materials.
How long is it?
Three hours, 12:00 to 3:00 PM ET on Thursday, November 5, with a short break in the middle.
Who is Kevin Spann?
An agency owner with over three decades in the industry, a certified AI consultant, and a five-time bestselling author. He runs his own agency as the testing ground for everything he teaches.

Four tools. Three hours. No cost.

Live online, Thursday November 5. Built for captive agency owners who are done being all over the place with AI.

Save my free seat

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